We have updated our Privacy and Cookie Notice to keep you informed where we may process your personal data. See more here or contact us for more information.

Where it began

During the 17th century English soldiers fought side by side with Dutch soldiers, sampling Genever for the first time. Genever is gin’s long lost relative that was being made before London Dry Gin was invented. It was golden coloured and to take the edge of the distinctive smell and taste, the soldiers added herbs to the drink.

By the mid-18th century “Old Tom” gin, a sweetened corn spirit, was being created in large unsolicited volumes across Britain. Laws were passed granting only a small group of large gin producers the legal right to distil the spirit and by 1803 only nine producers of gin attributed to 90% of London’s distilling capacity.

As time passed and production methods began to progress, the introduction of the Coffey stills and higher quality base spirit, changed the face of gin drastically. At its height, it was declared as England’s national drink and export to the US began to thrive. Bartenders saw this as a light, clear spirit perfect for use in a new social drinking craze called, the cocktail!

Until the 1960’s, gin was king of the clear liquid, but in spectacular fashion it was knocked off its throne by vodka, who was sweeping Europe and the US due to its almost odourless smell and delicate taste.

In the late 20th Century, with its sense of heritage and taste complexity, gin started its comeback.

Nowadays the gin category has exploded with a huge rise in gin bars opening around the world serving exceptional drinks with this inspiring liquid.

How it is made

Gin is made from a neutral grain spirit and juniper berries and other botanicals such as fruits, seeds and spices.

The neutral grain spirit (commonly made from grain) is produced using a continuous still, with the botanicals – predominantly juniper berries, added to flavour the liquid.

With low quality gins, flavouring can be achieved through the addition of juniper and other essences through a process known as “cold compounding”.

More premium gin’s flavour is created through the spirit being re-distilled with juniper berries and other natural botanicals that are added directly into the pot still with the spirit, to impart their character. When the pot still is heated, the spirit is vaporised and when condensed the liquid has taken on the flavours.


The central flavour in all gins is juniper. It has a fresh, balsamic, woody-sweet and pine needle-like scent and creates a dry, almost bitter taste.

The different recipe of botanicals used to compliment the flavour of the juniper berries and create a gin brands’ unique taste is one element that makes one gin brand taste different from another.

There are many botanicals used to flavour gin but the most common can be broken down into 4 different groups - floral, spicy, woody and citrus.

  • Floral botanicals: Chamomile, bay leaf and orris root.
  • Spice botanicals: Ginger, coriander seeds, cardamom, cinnamon, lemongrass and angelica seeds.
  • Woody botanicals: Angelica root, liquorice and nutmeg.
  • Citrus botanicals: Bergamot, bitter orange and pink grapefruit.

Types of gin

Cold Compounded –is made from a suitable alcohol, usually a molasses spirit, and flavourings. It does not have to be re-distilled and the flavourings can be mixed with the spirit to form the gin in a process known as cold compounding.

London Dry Gin – Does not have to be made in London but the gin must be made in a traditional still by re-distilling the neutral grain spirit in the presence of the botanicals. The resultant distillate must have a minimum strength of 70% and no flavourings can be added after distillation. The only addition that is allowed is a small amount of sweetener to reduce bottling strength and the gin cannot be coloured.

Distilled Gin – is made in a traditional still by redistilling neutral grain spirit with botanicals. The resultant distillate does not have to have a minimum strength and after distillation further flavourings can be added. Distilled gin can be coloured.

Key serves



150ml Premium tonic water

1 Lime wedge


Fill a Copa glass to the top with quality cubed ice.


Follow with 150ml of fresh, premium tonic water.

Add a wedge of fresh lime to garnish.

(2.2 standard drinks – 2.2 units per serve)

GORDON’S & Tonic


150ml Premium tonic water

1 Lime wedge


Fill a highball glass to the top with fresh ice cubes.

Pour 50ml of GORDONS gin over the ice.

Top with tonic watter.

Squeeze in a wedge of lime before dropping it in.

Give your G&T a final stir.

(1.9 standard drinks – 1.8 units per serve)

Perfect martini


10ml Dry vermouth

Twist of pink grapefruit


Stir the ingredients together and strain into a frozen martini glass.

Garnish with a twist of pink grapefruit.

(2.4 standard drinks – 2.5 units per serve)

Did you know?

The name gin comes from the French genièvre or the Dutch jenever, both of which mean juniper.

Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you.

Sign up and become a member of Diageo Bar Academy today and unlock the latest industry news, trends and tips to keep your bar knowledge up to speed!
(*One standard drink contains 8g of alcohol)


  • Gordons


    Famed the world over as the ginniest of gins, a Gordon's, effortlessly mixed with fresh tonic over ice, has always heralded the start of something good...

  • Tanqueray


    Tanqueray is a classic. A smooth, delicious premium London dry gin with an array of botanicals and a grapefruit peel edge

  • Tanqueray No. TEN

    Tanqueray No. TEN

    Ultra premium gin from the House of Tanqueray - distilled with whole fruits for a refined, smooth delivery of delicious botanicals and flavour.

  • Jinzu Gin

    Jinzu Gin

    Jinzu is a British gin with delicate flavours of cherry blossom and yuzu citrus fruit, finished by smooth Japanese sake.

  • Tanqueray Rangpur

    Tanqueray Rangpur

    Tanqueray adds exotic Rangpur limes, ginger and bay leaves to its base of four botanicals during distillation, resulting in an easy-drinking gin with a citrus twist.